"The Boy Scout".

A 15 minute edited highlight of our full-length conversation.

I first interviewed Eric Baldwin two years ago when he and his new partner Jason Bagley came on the show, 6 months after they had been named to run Wieden + Kennedy Portland.

I wanted to talk to him this time about what he's learned about leadership two years later with two agency of the year titles under their belt as well as being named Fast Company's most innovative marketing company of the year and just this week being named agency of the year by the One Show.

We've worked together closely over those two years and Eric Baldwin is one of the most honest people I know. But even he lies. Which in his case is particularly surprising.

Because Eric is a Boy Scout. Literally.