What advertising agencies really mean when they want a “real” read.

This

week’s guest Jeff Howell, VP of Production at World Wide Wadio,

Producer, Director and VO coach, takes us through a typical day in his

working life and shares how he went from talent agent and casting

director to producing and directing thousands of commercials and promos.

Jeff concisely explains the key differences between the reads needed

for radio commercials and TV commercials and the trends in the types of

scripts we’re hearing in the current marketplace.

He discusses

what advertising agencies really want when they need a “real” read and

how he supports the voice talent so they can deliver a great

performance. Jeff shares the way he directs a session for a radio promo

versus a TV promo and offers some insights on the trends happening in

the business right now as well as where he thinks things are going in

the future.

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