Participating in trade shows can be a significant investment, but too often, companies fail to see the return they hoped for. And with trade shows being one of the most substantial marketing expenses, many companies are under pressure to justify the costs.

But simply showing up with a booth and some promotional material is no longer enough.

So, to help us navigate this complex landscape, we’ve invited Minal Shah, Manager, Global Strategic Events at Salesforce.

With a rich background in marketing, including her roles at Benjamin Moore and as an intern in the Office of the First Lady at the White House, Minal brings a wealth of experience that will leave you with actionable insights that drive real results.

Matt talks to Minal about:

✅ How to ensure all departments, from sales to digital marketing, are on the same page and equally invested in the success of your trade show presence.

✅ Practical tips on planning ahead, designing modular booths, and negotiating sponsorships to maximize your budget.

✅ Innovative ways to create a memorable experience for attendees that goes beyond the typical trade show setup.

Don’t miss out on this episode – your next successful trade show is just a listen away!

Connect with Minal

On her LinkedIn: https://www.linkedin.com/in/minaldshah/

Connect with Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined