What qualities and experiences make for a successful chief advocacy officer? Not just anyone will do, regardless of how bright and ambitious he or she may seem to be. The best CAOs aren’t always the people you might think of first, and they aren’t always working in predictable roles. But one thing is for sure: It's important to choose someone who has the respect of the organization's leaders. In this short episode, Rob Markey discusses some critical considerations for companies that are choosing a CAO. Learn more: <a href= "http://www.bain.com/publications/articles/who-should-run-your-net-promoter-system.aspx"> Who Should Run Your Net promoter System?</a>

What qualities and experiences make for a successful chief advocacy officer? Not just anyone will do, regardless of how bright and ambitious he or she may seem to be. The best CAOs aren’t always the people you might think of first, and they aren’t always working in predictable roles. But one thing is for sure: It's important to choose someone who has the respect of the organization's leaders. In this short episode, Rob Markey discusses some critical considerations for companies that are choosing a CAO. Learn more: Who Should Run Your Net promoter System?

What qualities and experiences make for a successful chief advocacy officer? Not just anyone will do, regardless of how bright and ambitious he or she may seem to be. The best CAOs aren’t always the people you might think of first, and they aren’t always working in predictable roles. But one thing is for sure: It's important to choose someone who has the respect of the organization's leaders. In this short episode, Rob Markey discusses some critical considerations for companies that are choosing a CAO. Learn more: <a href="http://www.bain.com/publications/articles/who-should-run-your-net-promoter-system.aspx" rel="noopener noreferrer"> Who Should Run Your Net promoter System?</a>

Ep. 92:  Shorts - Who Should Run Your Net Promoter System?

The Customer Confidential Podcast unlocks a world of unparalleled customer and employee loyalty insights. Host Rob Markey, a Net Promoter System pioneer, uses his deep expertise and empathetic approach to challenge conventional wisdom, peel back layers of typical advice, and expose the real stories of industry transformation. Take a deep dive into discussions on CX, customer journey, customer insights, Net Promoter Score, and more. Every episode is a master class in loyalty. Guests include CMOs, CXOs, and heroes of customer-centric transformation, along with thought leaders who inspire them. Exploring organizational structures, operating models, goals, and metrics, Rob and his guests from companies such as Vanguard, American Express, and more bring to light practical marketing, product, customer experience, and technology strategies for earning customer-focused growth. This podcast is your source for untold stories of customer and employee loyalty. Challenging, insightful, and instructive—all in one place. Earned growth starts here.

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Ep. 92: Shorts - Who Should Run Your Net Promoter System?

Ep. 92: Shorts - Who Should Run Your Net Promoter System?

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