"The Successor".

A 15 minute edited highlight of our full-length conversation.

It's hard to follow a legend. Sometimes because they're unique. Sometimes because history is written by the winners and they write themselves that way.

John Hegarty - Sir John Hegarty - is the former. A true original thinker and the creative head of what - for a number of years - was one of the most creative companies of all time.

Following a legend is a challenge. Following a legend who is still a powerful presence in your industry requires a strong sense of self. You also need an understanding of what you can bring to the table.

Pelle Sjoenell has both. As the worldwide chief creative officer of Bartle Bogle Hegarty his job is to replace a legend.

Doing that, he has learned, is not about taking credit, but about taking responsibility.