ALLSMITH

EP. 95 - Rich Diviney | Why Most Leaders Fail Under Pressure and the Attributes That Build Elite Teams and Culture


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Welcome to Episode 95 of ALLSMITH — where we challenge the noise, confront the limits, and forge something real. In this episode, Bryce sits down with retired Navy SEAL Commander, Rich Diviney, to unpack what most people get completely wrong about leadership, performance, and building elite culture.


If you think leadership is about titles, peak performance is about grind, and stress is your enemy — buckle up. This episode is going to dismantle everything you thought you knew.



🧠 What’s Inside This Episode:


Rich Diviney spent over 20 years leading SEAL teams, including commanding one of the most elite units in the world — SEAL Team 6. But it wasn’t the gear, tactics, or technical skill that defined success in combat — it was the invisible attributes. Grit. Resilience. Drive. Teamability. And optimal performance under pressure.


In this deeply revealing conversation, Bryce and Rich explore how those same principles apply outside the military — to business, to culture, to relationships, and to how we show up when life doesn’t go according to plan.



🔥 Conversation Highlights & Time Stamps:

    •    [04:25] Rich shares why most high performers collapse in real-world pressure — and how SEALs trained for uncertainty, not perfection.

    •    [12:11] The difference between peak and optimal performance — and why chasing “peak” might actually be ruining your life.

    •    [21:00] Bryce breaks down the ALLSMITH philosophy and how Rich’s work confirms what we’re building: a lifestyle, not a hack.

    •    [29:44] Why stress isn’t the problem — your relationship to stress is. And how to build a Mind Gym to train for it.

    •    [36:18] The five buckets of attributes — and which ones you’re probably neglecting.

    •    [47:07] Rich gets real about how he had to re-learn leadership after the SEALs — and what most corporate leaders get dead wrong.

    •    [59:33] Can you build elite teams without trust and shared adversity? This part might make you uncomfortable — and that’s the point.

    •    [1:08:52] Bryce and Rich talk about identity, legacy, and what it means to lead yourself first.



⚔️ A Gentle Confrontation:


Let’s be real — most people are building teams with résumés, not with resilience. They’re obsessed with tactics and tools but ignore temperament.

They want culture, but they don’t want confrontation.

They want peak, but they don’t want pressure.


This conversation is your wake-up call.

If you’re a coach, creator, leader, or just someone tired of pretending — you need this episode.



⚡️ Join the ALLSMITH Movement:


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→ DM @allsmithco or @therealbrycesmith to get involved


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→ Apply now at http://www.allsmith.co/coaching


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