Olivia Favero talks about the responsibilities that go with the role of professional rodeo ambassador. She’s not just a pretty face, and works long hours to promote the sport and help it prosper. This Utah cowgirl, who’s been working toward rodeo’s ultimate crown since she was 8 and rides dirt bikes when she’s not horseback, lives on the road and has learned to roll with the punches that come with just about every job in the Western industry. 

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