Latin America’s luxury market is growing. Lina Bustillo, founder of Aureum Coaching, a Latin American luxury specialist, explains the specifics of the market and the role of local luxury brands in preserving cultural heritage. 

Mentioned in this episode: “Conscious, collaborative, connected: making over the luxury business model">Conscious, collaborative, connected: making over the luxury business model” a study by Mazars in partnership with Arianee. “Award for Sustainable Luxury in Latin America">Award for Sustainable Luxury in Latin America”, organised by the Center for Studies on Sustainable Luxury in Argentina.

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