In the latest episode of the "All Things MSP" podcast, Justin Esgar and Eric Anthony sit down with MSP Ed Lukacs to discuss the challenges of marketing and sales in the managed IT services industry. Ed shares his experiences as an Apple Consultant Network member and MSP. He shares the difficulties he faced in defining his marketing plan in post-pandemic growth mode.

Justin and Eric offer their insights on how MSPs can overcome the challenges of marketing and sales. They stress the importance of getting exposure and putting oneself out there, especially on platforms like LinkedIn. Eric mentions his framework for marketing, which breaks it down into two areas: inbound and outbound. Inbound marketing involves attracting customers through content creation and social media engagement, while outbound marketing involves more traditional methods like cold calling and email campaigns.

Both Justin and Eric emphasize the need to identify and target one's ideal client. They caution against trying to be all things to all people, and instead recommend focusing on a specific niche or vertical. Justin uses the example of a kid who landed an internship by targeting all of his potential employer's connections on LinkedIn with personalized ads. The lesson here is that with proper targeting, it is possible to stand out from the competition and get noticed.

Overall, the podcast offers valuable insights into the challenges of marketing and sales in the MSP industry, and provides practical advice on how to overcome them. By focusing on targeted marketing, creating engaging content, and leveraging social media, MSPs can increase their exposure and attract more clients. As the industry continues to evolve, it will be important for MSPs to stay up-to-date with the latest marketing trends and techniques to remain competitive.