In this podcast episode, Adam Morris speaks with Mark Lamb, founder of HighGround, about his journey from running a Managed Service Provider (MSP) to developing a software product. Mark discusses the challenges of helping customers understand their IT spend and the transition from service-based to product-based business models. He elaborates on the mistakes made during the software development and the lessons learned, including the importance of visually demonstrating IT spend to customers. Mark also shares insights on the evolving role of MSPs, the importance of a VCIO, and how HighGround aims to enhance MSP sales and cybersecurity posture. The episode concludes with Mark providing three tips for MSPs looking to develop software products and reflecting on the future of IT services.

00:00 Introduction and Setting the Scene

00:12 The Origin Story of High Ground

00:26 Challenges Faced by MSPs

01:35 Transitioning from MSP to Software Development

02:27 Lessons Learned in Software Development

04:38 Funding and Initial Development

06:00 Pivoting the Product Focus

06:56 Launching and Iterating the Product

07:50 Emotional Journey and Team Contributions

09:24 Top Tips for Building a Software Product

11:07 Addressing MSP Client Challenges

14:16 High Ground's Visual Tools and Features

19:53 Future Vision and Industry Trends

27:41 Conclusion and Contact Information

Connect with Mark Lamb on LinkedIn by clicking here –https://www.linkedin.com/in/mark-lamb-13077918/

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/

We look forward to catching up with you on the next one. Stay tuned!