When Messenger Marketing began, it was the wild west- but, over the last year it has finally begun to mature. More importantly, marketers are starting to understand what needs Messenger Marketing can fulfill, and the one-to-one conversation is staging a massive comeback. It may be hard to understand, but we've got you covered...   In this episode, Circa walks through the history, evolution, present and future of Messenger Marketing. You'll learn about recent changes to the rules around Facebook Messenger, incoming marketing functionality with Apple's iMessage, and what that all means for entertainers and content creators. Plus, you'll get a complete breakdown of the completely updated Messenger Marketing training inside IndiePRO!   There are a lot of shiny objects in entrepreneurship and marketing, and its easy to get distracted. But, Message Marketing has proven to be a lasting trend triggered by expectations from fans and customers. So, we're here to help you understand it, implement it, and benefit from it!