From ideation to development, when it comes time to conceive a product there's a slew of factors to consider. Product leaders need to be able to translate sketches into a realized product. So, where to start, when it's time to start? Next in our Age of Product Series, Microsoft fmr Product Lead and Products That Count CPO James Gray sits down with Universal Electronics Product Director Nikki Ahmadi to discuss the superpowers available to product managers during the conceive stage of the product life cycle.