Scaling product for the global market doesn't come easy. False assumptions of cross-market needs and flubbed product adaptations have been the death of many a product. So how can product leaders lay the groundwork from the beginning in order to scale a product successfully? Mighty Capital Sr. Manager Adam O'Donnel sits down with Canela Media CEO Isabel Rafferty Zavala to discuss their recent funding from Mighty Capital, trends in digital media, and how to scale product for global markets.