With screen-time up and people spending more time on social media than ever, with stay-at-home orders in full effect due to the coronavirus pandemic, livestreaming and content opportunities have been pushed into the forefront of discussion in the music industry. The question is loud and clear: how do artists create content that is authentic, stands out, and reaches their fans effectively?   In this episode, Corrin and Jack discuss how recurring content, especially live recurring content, can be a powerful vessel for taking casual listeners further into the journey of being a fan. You'll discover why recurring content on a schedule sets you up for a deeper connection with fans, how to increase the "shelf life" of your content even with low organic reach, and how to get started even if you're uncomfortable being on camera.   With more music fans taking an active part in how they consume music right now, this episode and the strategies inside are a MUST listen for any artist looking to take their fanbase to the next level.