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In this episode of Better Skills. Better Doctors. I'm making the case that a packed schedule and a waiting list are not a mark of success: they're a sign you're undercharging.

I walk through why the high-volume clinic became the profession's default image of success, why busyness is keeping so many practitioners trapped as employees in their own businesses, and why raising your prices is only half the solution. The other half is the identity work that makes it stick.

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