By Michelle Grasek, MS, L.Ac.
5
1818 ratings
The podcast currently has 84 episodes available.
This week I’m talking with Melissa Longo, a multi-passionate chiropractor with 22 years of experience and a business coach who helps wellness entrepreneurs build sustainable practices, have fun while they do it, and avoid burnout.
In this episode, we talk about:
I hope you enjoy this episode with Melissa!
Show Notes:
💙 Today’s episode is sponsored by Jane, a clinic management software and EMR.
Your evenings and weekends should be spent with loved ones, not chasing down your patients and clients for payment. That’s why Jane has designed a secure payment solution that helps reduce the amount of time you spend manually following up with patients.
Patients can save their credit card details and insurance policy information securely through your intake form, which can then be conveniently processed after your time together.
And, if they’ve got an outstanding balance, you can send a payment request email or SMS that allows your patients to pay off their balance online from the comfort of their homes.
To see how Jane can help you reclaim your after-work hours, click here to book a personalized demo. Or, if you’re ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
Today I’m talking with Amrit Singh, cosmetic acupuncturist and creator of 6BabeBeauty, with a combined 90,000 followers across Instagram and TikTok.
I’ve been following her on Instagram for years, watching her social media channels grow, and she’s one of my favorite TCM content creators.
In this episode, we talk about:
I hope you enjoy this episode with Amrit!
And don’t forget, I’ll be doing a free Marketing Q&A for Wellness Practitioners on Thursday, August 29th at 12 pm Eastern Time, hosted by Marla and Tori, acupuncturists and the founders of TOMA Skin Therapies.
This fun chat will be live on Zoom. You can submit your marketing questions in advance and hopefully we’ll see you there live. Of course, if you can’t make it live, a replay will be available afterwards. Click here to register for free.
Show Notes:
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
You're invited! I’ll be doing a free Marketing Q&A for Wellness Practitioners on Thursday, August 29th at 12 pm Eastern Time, hosted by Marla and Tori, the founders of TOMA Skin Therapies. This fun chat will be live on Zoom.
Register here for free. Of course, if you can’t make it live, a replay will be available afterwards.
Show Notes:
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
Welcome! Today I’m talking with Jessica Jones, a business coach for medical professionals helping them scale their practices whether they’re solopreneurs or in group practices.
Jessica is a born entrepreneur and has built and sold 15 successful medical practices. She won awards for her work in advertising and specializes in helping businesses bring in new leads and set up structures so they know how to turn more leads into paying patients.
In this episode we talk about:
SHOW NOTES:
🌟 This episode is sponsored by the brand new Women’s Health Email Templates for Acupuncturists.
Save $30 this week with code EMAIL30.
I’m excited to share these with you. There are 24 done-for-you emails on topics like acupuncture for menstrual health, PMS, fertility, postpartum, hot flashes, and more.
They're easy to use: Simply copy the text, paste into your email provider (for example, MailChimp) edit to match your clinic, and hit send.
If you want more women’s health patients, these emails are a great choice because education is a huge part of marketing for us as acupuncturists.
That's the goal of these emails – educating and then converting people into patients.
I put a sample email on the landing page so you can see my writing style, how I reference research, the way I talk about acupuncture, etc., so you can decide if these are a good fit for you and your patients.
The discount expires on Monday, August 5th.
Click here to check them out. The discount code is already applied on the checkout page.
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
Welcome back! In this solo episode, I share my top five tips to make switching EHRs smooth and easy. I also share (finally!) why I decided to switch to Jane.
I switched to Jane a year ago and I've been meaning to share this episode for ages. At first I wanted to spend some time in Jane, maybe four months, to get used to it, before creating this episode.
Times flies and suddenly it's been a year! So this episode is long overdue from me. By now I'm very comfortable in Jane and I have lots of thoughts for you.
SHOW NOTES:
💙 Naturally, this episode is sponsored by Jane!
The team at Jane understands that clocking out from the clinic doesn’t always mean you’re clocking out for the day. Instead, it’s often the start of charting long into the evening.
With time-saving charting features, like custom smart narratives, chart duplication, and dictation (dictation, you guys!), Jane helps you finish charting your patient or client notes during work hours, not after hours.
And, to save you even more time, you have access to Jane’s Chart Template Library that’s fully stocked with pre-made templates that have been generously shared by practitioners in the community. You can even customize them further with charting tools, like side-by-side photos, checkboxes, and range scales.
To see how Jane can help you free up your evenings from admin tasks, head to meet.jane.app/more-time to book a personalized demo. But, if you’re ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
This week I’m talking with Dimitri Boules, an acupuncturist who built, scaled, and then sold a super successful clinic with his wife in New York City to relocate his family and their clinic to the island of Cyprus in 2021.
We talk about:
I hope you find this episode as fun and fascinating as I did, and feel inspired to pursue your biggest dreams, no matter how impossible they might seem at first.
SHOW NOTES:
This episode is sponsored by The Business of Practice Conference, hosted this year in Melbourne, Australia.
I know Australia is quite a big trip for those of us in the US but I hope you’ll consider joining us. I’m honored to be the international keynote speaker, and I’m joined by eight other practicing acupuncturists who are experts in business growth, social media, practice management, building a brand, and much more.
It’s going to be an energizing weekend and the goal is for you to leave feeling inspired and prepared to build a practice that’s aligned with your own definition of success.
The early bird ticket price of $800 Australian ends on June 30th. With the current exchange rate that’s about $530 US. Grab your reduced-price ticket while you can.
Plus I’ll be staying an extra half day the Monday after the conference to teach Acupuncture Marketing School in person. It’s the first time I’m teaching this coursework in person and it’s going to be a small group, so you’ll get plenty of time to ask questions and get feedback. I am really looking forward to it.
Come and join us and your like-minded colleagues for a great weekend of learning, expansion and networking!
The link is in the show notes to sign up and to view the lecture topics and everything else that’s included in this fabulous event.
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
This week I’m talking with Kali Edwards, web designer and founder of June Mango Design Studio. She works on websites for wellness entrepreneurs and has built many acupuncturist websites, so I’m excited to talk with her about what makes websites for acupuncturists more effective in turning visitors into patients.
In this episode, we discuss:
Hope you enjoy this episode with Callie!
SHOW NOTES:
This episode is sponsored by Jane, a clinic management software and EMR.
The team at Jane understands that clocking out from the clinic doesn’t always mean you’re clocking out for the day. Instead, it’s often the start of charting long into the evening.
With time-saving charting features, like custom smart narratives, chart duplication, and dictation, Jane helps you finish charting your patient or client notes during work hours, not after hours.
And, to save you even more time, you have access to Jane’s Chart Template Library that’s fully stocked with pre-made templates that have been generously shared by practitioners in the community. You can even customize them further with charting tools, like side-by-side photos, checkboxes, and range scales.
To see how Jane can help you free up your evenings from admin tasks, head to the jane.app/more-time to book a personalized demo.
If you’re ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
Today I’m speaking with Kenton Sefcik, an acupuncturist in Nova Scotia and the creator of TCM Graduate TV. TCM Graduate TV is a YouTube channel focused on helping newer acupuncturists gain confidence in their clinical and diagnostic, communication with patients, building a practice, and more.
In this episode, we talk about why he considers himself anti-marketing, what that means, how he approaches marketing at his practice.
This includes considering acts of service as marketing, generosity as marketing, relationship building as marketing, curiosity as marketing, and much more.
I think you’ll enjoy this conversation with Kenton!
Don’t forget, Acupuncture Marketing School, the online class, is on sale now for $200 off. Bonus: Anyone who signs up this week gets a FREE 1:1 Marketing Strategy Session with me!
This special sale ends on May 27th at midnight Pacific Time.
>> Click here to learn more and use code PUMPKIN to save $200!
SHOW NOTES:
💙 Today’s episode is sponsored by Jane, your all-in-one, HIPAA-compliant patient management software.
The team at Jane recognizes how hard you work to support your patients and they aim to do the same for you.
That’s why Jane offers unlimited phone, email, and live chat support with every subscription.
I recommend booking a personalized 1-on-1 demo with a member of their team. It's a great way to make sure Jane will be the right fit for you and your practice and to see Jane's features in action.
And Jane even offers a free data import, an Account Setup Consultation, and online training tools to help set you up for success. This is one of the things that sold me on Jane - that I would not have import all that data myself.
To get started, head over to jane.app/start. Their team would love to connect with you to see how Jane could help you and your practice. You can also use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
Join me and Darcy Sullivan of the digital marketing firm, Propel Marketing and Design, as we discuss search engine optimization for local service-based businesses.
In this episode, Darcy and I talk about:
Hope you enjoy this episode. It’s jam-packed with useful tips you can put into your practice right away!
SHOW NOTES:
This episode is sponsored by AcuHub.
AcuHub provides remote receptionists specifically for acupuncture practices. I use AcuHub in my practice and I love it! 💙
With AcuHub, you can rely on a dedicated one or two US-based, highly trained receptionists to answer incoming calls and inquiries, schedule appointments on your EHR software, onboard new patients, and answer questions specific to your practice.
AcuHub offers month-to-month services with no contracts or termination fees, with rates between just $5-$8 per hour depending on the size of your practice.
Save time and money with your own dedicated Acuhub receptionist.
Visit Acu-hub.com to learn more.
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
Today I'm speaking with the founder of Acupuncture Media Works, Jeffrey Grossman.
Jeffrey first started creating content 20 years ago, way before it was trendy or a household phrase. You're probably familiar with Acupuncture Media Works, which began by providing print marketing materials for your acupuncture practice.
Since then, they've evolved into a giant in the digital content space with Acu Downloads, a monthly content subscription offering over 1,200 pieces of acupuncture-specific content to choose from. We talk about this a bit in today’s interview.
We also talk about:
Hope you enjoy this episode with Jeffrey!
SHOW NOTES:
This episode is sponsored by Jane, an all-in-one practice management software.
The team at Jane recognizes how hard you work to support your patients and they aim to do the same for you.
That’s why Jane offers unlimited phone, email, and live chat support with every subscription.
Jane even offers a free data import, an Account Setup Consultation, and online training tools to help set you up for success. This is one of the things that sold me on Jane - that I would not have import that data myself.
To get started, head over to jane.app/start. Their team would love to connect with you to see how Jane could help you and your practice. You can also use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
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