By Michelle Grasek, MS, L.Ac.
5
2020 ratings
The podcast currently has 88 episodes available.
Today I’m talking with Kate Matheson, a business strategist and coach for health and wellness entrepreneurs.
Kate helps practice owners fill their schedules and create a waitlist using business systems and marketing approaches that are productive, genuine, and self-sustaining.
After her own experience with intense burnout that required her to close two businesses in order to get surgery and recover, her focus is on helping wellness practitioners work smarter, not harder, so we can protect our energy while we focus on doing what we love – helping more people.
In this episode, Kate and I talk about:
Hope you enjoy this episode with Kate!
Show Notes:
This episode is sponsored by Clinic Transformations, the ultimate program for clinic owners ready to reclaim their time, boost profitability, and build a thriving team culture.
If you’re an acupuncture practice owner feeling stretched thin, Clinic Transformations is here to help.
Created by industry expert Ildi Arlette, this program goes beyond the basics. We’re talking a complete roadmap tailored to help you run your practice whether you have a team or work as a solo practitioner. Imagine stepping away from daily chaos and instead leading with purpose, growing your clinic’s revenue, and finally achieving work-life balance.
Clinic Transformations offers coaching, interactive resources, a learning portal with in-depth video training, and templates to fast-track your success. Plus, you’ll join a mastermind community of like-minded clinic owners all on the same journey.
Whether you need guidance on knowing your numbers, considering your first hire, retaining your patients, finding new ones or setting up systems that keep things smooth, Clinic Transformations is where you want to be.
Plus Ildi is offering promotional code VIP200USD to save $200 on your enrollment.
If you’re ready to transform your clinic and actually enjoy the process, connect with Ildi and her team at Clinic Transformations:
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
Today I’m talking all things wholesale and retail with Tori Paide and Marla Peoples, acupuncturists and founders of the clean skincare line, TOMA Skincare.
Tori and Marla are business partners who both left corporate careers to become acupuncturists. They met in acupuncture school and after going their separate ways after graduation, eventually decided to work together to build multiple practice locations.
Today they run The Stillpoint, a wildly successful clinic in Maryland with a huge retail income offering cosmetic acupuncture, microneedling, massage and more.
They also teach excellent microneedling classes and facial gua sha online – which is how I discovered them years ago.
In this episode, we talk about:
SHOW NOTES:
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
Join me and Gabrielle Juliano-Villani, a business consultant and former therapist who helps business owners scale sustainably without burning out.
Gabrielle shares how she rapidly scaled her therapy practice to 15 employees in just four years, as well as how burnout played a role in deciding to sell the practice.
In recovering from burnout, she discovered polyvagal therapy, a way to regulate the nervous system. We discuss acupuncture and other polyvagal therapies, and Gabrielle shares how gratitude fits into the picture of burnout recovery.
Plus we discuss tips for selling a practice (including one big thing to avoid), as well as facing your fears as a business owner in order to make progress, and more.
I hope you enjoy this episode with Gabrielle!
Announcement! I’m thrilled to share the launch of Acupuncture Marketing School Live, a six-week Zoom course where I show you how to set up strong, effective marketing for your acupuncture practice.
Learn how to increase the visibility of your practice, attract more patients, and build your marketing confidence.
Classes will be held on Friday mornings from 10am to 12pm Eastern Time starting this week, Oct. 25th, and running through Friday, Dec. 6th. We’ll be skipping the week of US thanksgiving.
Learn more about the live class here.
This live class includes all the same content as the self-paced, video-based version of Acupuncture Marketing School, and I’m excited to teach it live so that we can work through your marketing together.
You’ll have the opportunity to get your questions answered in real time during classes, as well as support, accountability, and motivation.
Prefer self-paced classes that you can complete on your own schedule?
The self-paced version of Acupuncture Marketing School is on sale this week for $200 off with the code AUTUMN200. Click here to learn more.
SHOW NOTES:
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
This week I’m talking with Michelle Hamilton, acupuncturist and founder of the online program, Community Acupuncture School.
Free PDA Class! Community Acupuncture 101 with Michelle Hamilton, D.Ac.
Michelle will be teaching about how to get started setting up a community acupuncture clinic, what you need to have in place, what equipment she recommends, how to market a community acupuncture clinic, and more.
In this episode, we talk about:
Before we get into today’s episode, I have a quick request for you.
This October/November, I'll be teaching Acupuncture Marketing School live on Zoom for the first time.
This first live Zoom version will be a beta test to determine what format and delivery work best. So I'd love your feedback!
The Questions Are: When Should We Meet? And How Often?
If you’re interested in joining me, please click here to answer those two questions. It shouldn’t take more than two minutes.
Thank you! I can’t wait to work with you in real-time over Zoom. I think this class is really going to be special.
Show Notes:
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
This week I’m talking with Melissa Longo, a multi-passionate chiropractor with 22 years of experience and a business coach who helps wellness entrepreneurs build sustainable practices, have fun while they do it, and avoid burnout.
In this episode, we talk about:
I hope you enjoy this episode with Melissa!
Show Notes:
💙 Today’s episode is sponsored by Jane, a clinic management software and EMR.
Your evenings and weekends should be spent with loved ones, not chasing down your patients and clients for payment. That’s why Jane has designed a secure payment solution that helps reduce the amount of time you spend manually following up with patients.
Patients can save their credit card details and insurance policy information securely through your intake form, which can then be conveniently processed after your time together.
And, if they’ve got an outstanding balance, you can send a payment request email or SMS that allows your patients to pay off their balance online from the comfort of their homes.
To see how Jane can help you reclaim your after-work hours, click here to book a personalized demo. Or, if you’re ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
Today I’m talking with Amrit Singh, cosmetic acupuncturist and creator of 6BabeBeauty, with a combined 90,000 followers across Instagram and TikTok.
I’ve been following her on Instagram for years, watching her social media channels grow, and she’s one of my favorite TCM content creators.
In this episode, we talk about:
I hope you enjoy this episode with Amrit!
And don’t forget, I’ll be doing a free Marketing Q&A for Wellness Practitioners on Thursday, August 29th at 12 pm Eastern Time, hosted by Marla and Tori, acupuncturists and the founders of TOMA Skin Therapies.
This fun chat will be live on Zoom. You can submit your marketing questions in advance and hopefully we’ll see you there live. Of course, if you can’t make it live, a replay will be available afterwards. Click here to register for free.
Show Notes:
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
You're invited! I’ll be doing a free Marketing Q&A for Wellness Practitioners on Thursday, August 29th at 12 pm Eastern Time, hosted by Marla and Tori, the founders of TOMA Skin Therapies. This fun chat will be live on Zoom.
Register here for free. Of course, if you can’t make it live, a replay will be available afterwards.
Show Notes:
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
Welcome! Today I’m talking with Jessica Jones, a business coach for medical professionals helping them scale their practices whether they’re solopreneurs or in group practices.
Jessica is a born entrepreneur and has built and sold 15 successful medical practices. She won awards for her work in advertising and specializes in helping businesses bring in new leads and set up structures so they know how to turn more leads into paying patients.
In this episode we talk about:
SHOW NOTES:
🌟 This episode is sponsored by the brand new Women’s Health Email Templates for Acupuncturists.
Save $30 this week with code EMAIL30.
I’m excited to share these with you. There are 24 done-for-you emails on topics like acupuncture for menstrual health, PMS, fertility, postpartum, hot flashes, and more.
They're easy to use: Simply copy the text, paste into your email provider (for example, MailChimp) edit to match your clinic, and hit send.
If you want more women’s health patients, these emails are a great choice because education is a huge part of marketing for us as acupuncturists.
That's the goal of these emails – educating and then converting people into patients.
I put a sample email on the landing page so you can see my writing style, how I reference research, the way I talk about acupuncture, etc., so you can decide if these are a good fit for you and your patients.
The discount expires on Monday, August 5th.
Click here to check them out. The discount code is already applied on the checkout page.
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
Welcome back! In this solo episode, I share my top five tips to make switching EHRs smooth and easy. I also share (finally!) why I decided to switch to Jane.
I switched to Jane a year ago and I've been meaning to share this episode for ages. At first I wanted to spend some time in Jane, maybe four months, to get used to it, before creating this episode.
Times flies and suddenly it's been a year! So this episode is long overdue from me. By now I'm very comfortable in Jane and I have lots of thoughts for you.
SHOW NOTES:
💙 Naturally, this episode is sponsored by Jane!
The team at Jane understands that clocking out from the clinic doesn’t always mean you’re clocking out for the day. Instead, it’s often the start of charting long into the evening.
With time-saving charting features, like custom smart narratives, chart duplication, and dictation (dictation, you guys!), Jane helps you finish charting your patient or client notes during work hours, not after hours.
And, to save you even more time, you have access to Jane’s Chart Template Library that’s fully stocked with pre-made templates that have been generously shared by practitioners in the community. You can even customize them further with charting tools, like side-by-side photos, checkboxes, and range scales.
To see how Jane can help you free up your evenings from admin tasks, head to meet.jane.app/more-time to book a personalized demo. But, if you’re ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
This week I’m talking with Dimitri Boules, an acupuncturist who built, scaled, and then sold a super successful clinic with his wife in New York City to relocate his family and their clinic to the island of Cyprus in 2021.
We talk about:
I hope you find this episode as fun and fascinating as I did, and feel inspired to pursue your biggest dreams, no matter how impossible they might seem at first.
SHOW NOTES:
This episode is sponsored by The Business of Practice Conference, hosted this year in Melbourne, Australia.
I know Australia is quite a big trip for those of us in the US but I hope you’ll consider joining us. I’m honored to be the international keynote speaker, and I’m joined by eight other practicing acupuncturists who are experts in business growth, social media, practice management, building a brand, and much more.
It’s going to be an energizing weekend and the goal is for you to leave feeling inspired and prepared to build a practice that’s aligned with your own definition of success.
The early bird ticket price of $800 Australian ends on June 30th. With the current exchange rate that’s about $530 US. Grab your reduced-price ticket while you can.
Plus I’ll be staying an extra half day the Monday after the conference to teach Acupuncture Marketing School in person. It’s the first time I’m teaching this coursework in person and it’s going to be a small group, so you’ll get plenty of time to ask questions and get feedback. I am really looking forward to it.
Come and join us and your like-minded colleagues for a great weekend of learning, expansion and networking!
The link is in the show notes to sign up and to view the lecture topics and everything else that’s included in this fabulous event.
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
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