Welcome! Today, I’m joined by Brett Chikowski and Conner O’Rourke, cofounders of Middle Way Marketing, a digital marketing agency specializing in healthcare practices. They help businesses with Google Ads, social media advertising, website design, and much more. 

I asked Brett and Conner to share their insights on running effective Google Ads and we also ended up having a really helpful discussion on website design—what works, what doesn’t, and what you need in place before running ads. 

In this episode, we cover: 

• The must-haves before running Google Ads to ensure success
• Website dos and don’ts, whether or not you plan to advertise
• A surprising place they recommend putting contact forms on your site
• How to choose the right keywords for Google Ads
• Average monthly ad budgets and cost per click in our industry
• Why customer lifetime value matters when calculating ROI
• How long it typically takes to optimize Google ads
• And more

I hope you enjoy this conversation with Conner and Brett!

SHOW NOTES:

• Middle Way Marketing homepage
• Middle Way Marketing Free Consult 
• Middle Way Marketing Instagram @middlewaymarketing
• Marketing Breakthrough Session with Michelle - $49

Today’s episode is brought to you by Jane — a clinic management software and EMR.

We all know that choosing the right EMR can feel a bit overwhelming, especially when you’re just starting out. You’re trying to juggle both your practice needs and your budget, and that’s not always the easiest combination.

That’s why Jane came up with the new Balance Plan. It includes the essential features you need to keep things running smoothly in your clinic, without the extra stuff you don’t. 1:1 telehealth, unlimited support, email reminders, and more are included, no matter which plan you choose.

So, if you’re looking for an EMR that helps you focus on your patients, not your costs, Jane is here for you — just like a part-time assistant.

Plans start as low as $39 a month in the US. Visit jane.app/pricing to learn more — and if you’re ready to get started, use my code ACUSCHOOL1MO at sign-up for a 1-month grace period on your new account.

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