Sales Talk for CEOs

Ep148 From Beer to Idea and How the Accelerator and a Network Made the Difference with Ivan Barajas Vargas


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What happens when two QA professionals turn their frustrations with the industry into a groundbreaking solution? In this episode, Alice Heiman sits down with Ivan Barajas Vargas, co-founder of MuukTest, to explore how he and his partner transformed the QA automation process using AI. Ivan shares his journey from bootstrapping to landing funding, his pivot to a top-down sales strategy, and the lessons learned from building a thriving startup. If you’re a CEO looking to scale smarter, embrace innovation, or rethink your sales strategy, this conversation is packed with actionable insights you won’t want to miss.

About Guest
During the 15 years that Ivan Barajas Vargas worked in QA and test automation, he realized that testing was slow and required an army of QAs to get it automated. In 2019, he and Renan Ugalde founded MuukTest, an AI-powered solution that effortlessly automates software testing in days instead of years. 

Since being part of top startup accelerators like MassChallenge and TechStars, MuukTest received grants from the National Science Foundation’s Small Business Innovation Research (SBIR) program, as well as being included in Google for Startups’ Latino Founders Fund for 2023, among other grants.

Social Links 

Connect with Ivan Barajas Vargas
Our website: MuukTest - Test Automation Services
Ivan's LinkedIn Profile: (50) Ivan Barajas Vargas | LinkedIn
MuukTest LinkedIn: https://www.linkedin.com/company/muuktest/

Connect with Alice Heiman
LinkedIn Profile: https://www.linkedin.com/in/aliceheiman/
Alice’s Website: https://aliceheiman.com/


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Sales Talk for CEOsBy Alice Heiman

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