In this episode, I chat with the ever-inspiring Julia Clifton from 4MyEarth. Julia left behind her corporate career to follow her passion for sustainability, and since 2007, she’s been creating easy, everyday swaps for single-use plastic through her business. All her cloth products are ethically made in India, machine washable, and designed to last for years—making it simple for Aussie households to reduce waste without sacrificing convenience.

We talk about how the business started, what it's really like running a product-based biz from home, and how she balances family life with purpose-led work. Julia’s goal? To see 4MyEarth products in every home across Australia—and after this chat, I have no doubt she’ll get there. If you’re dreaming of creating a business that feels meaningful and sustainable, this one’s going to speak right to your heart.

Want to explore Julia’s eco range? Head to www.4myearth.com.au and use the code SocialCircus for 15% off (excludes kits—they’re already discounted!).

You don’t need a perfect plan to start a purpose-led business.

Small, consistent tweaks can lead to big sustainability wins.

Mindset matters more than fancy tools or stock levels.

Community and mentoring accelerate business clarity.

Your past career isn’t wasted—it often informs your future success.