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In this episode of Better Skills. Better Doctors. I'm making the case that trying to be everything to everyone is one of the most common and costly mistakes practitioners make in their businesses.

Using a very real lunch experience at an overwhelmingly large menu restaurant as the jumping-off point, I get into why scattered messaging dilutes your value, why niching down actually brings in more of the right patients, and how to tell whether your decision to treat everyone is coming from abundance or from fear.

Download my new e-book Outgrown: The Chinese Medicine Physician's Guide to Building a Business That Reflects Who You've Become

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