On your journey to an esop - who are the ESOP advisors?  Catch me if you can is an excellent movie about a high school con man that intuits at an early age the art of providing just enough true information to become believable - this is a true story.  Why is he successful?  This episode has philosophy and psychology even though not my specialty…I am just an ESOP guy.  However - all of it makes me think of how important it is to align yourself with the rights advisors including sell-side, trustee, attorney, and valuation firms.