Most companies struggle trying to balance the conflicting demands of sustaining an existing business and taking on a disruptive challenge. Product leaders in particular must find ways to innovate in a competitive marketplace. Are you looking to cross the chasm, catch the next wave, keep the next wave from catching you? Silicon Valley icon Geoff Moore, author of Crossing the Chasm (over 1 million copies sold), shares case examples from Salesforce, Microsoft and more from his book, Zone to Win: Organizing to Compete in an Age of Disruption.