Interview! Sara Kent, Director of Shelter Outreach for Petfinder

"Video is a great way to let cats speak for themselves…and they don't have to say a lot."

Petfinder has brought the world of technology to shelters and potential adopters. Sara, who's been there for 17 years, speaks with Stacy about the visibility it brings to hundreds of thousands of pets seeking a home, and how it seeks to improve the adoption experience by offering ongoing support once new pet parents have selected their new family member. Petfinder was one of the first sources to offer videos of shelter pets, and, as Sarah notes, "even a 15 second clip of a cat purring in a volunteer's lap" can make a profound difference to that cat's changes. She talks about upcomig improvements to Petfinder, including enhanced search options, and a more mobile-friendly experience.