Creative Juice

EP170: Auctions, Scarcity, and Selling Your Music


Listen Later

The conversation around selling is a constantly changing topic in the music biz, filled with new ideas, shiny objects, and skepticism. However, the conversation is rarely centered on the principles of selling. That's a disadvantage!

On this episode of Creative Juice, Corrin and Jack discuss the core sales concepts of scarcity, exclusivity, urgency and dive into the topic of auctions, digital products, and even NFTs! You'll understand the importance of these sales concepts and how they help make your offer compelling to your fans, whether you're selling merch, music, digital products, or anything in between.

If you're wondering about how to authentically sell, why there's so much buzz around NFTs, and how to craft offers of all kinds for your fans, this episode will get your gears turning!

DISCOVER:

  1. What The Buzz About NFTs Is All About

  2. How To Prep For An Auction Based Sales Offer

  3. Why Scarcity, Urgency, And Exclusivity Are So Powerful In Selling Your Music

  4. How To Make Merch That Turns Fans Into Raving Advocates

 

RESOURCES:

Tap into strategies for ALL traffic temperatues inside INDIEPRO

EP154: Merch That Is Quintessentially You

EP92 Is Selling Evil?

Corrin Auction Episode

Looking to expand your team or bring on an agency in the 2021? Apply to work with IndieX! 

 

...more
View all episodesView all episodes
Download on the App Store

Creative JuiceBy Indepreneur

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

190 ratings


More shows like Creative Juice

View all
Hidden Brain by Hidden Brain, Shankar Vedantam

Hidden Brain

43,687 Listeners

The Tim Ferriss Show by Tim Ferriss: Bestselling Author, Human Guinea Pig

The Tim Ferriss Show

16,174 Listeners

Smart Music Business Podcast by Chris Greenwood

Smart Music Business Podcast

76 Listeners

The Music Biz Weekly by The Music Biz Weekly

The Music Biz Weekly

74 Listeners

The Watch by The Ringer

The Watch

5,425 Listeners

Pod Save America by Pod Save America

Pod Save America

87,868 Listeners

And The Writer Is...with Ross Golan by And The Writer Is

And The Writer Is...with Ross Golan

1,025 Listeners

Broken Record with Rick Rubin, Malcolm Gladwell, Bruce Headlam and Justin Richmond by Pushkin Industries

Broken Record with Rick Rubin, Malcolm Gladwell, Bruce Headlam and Justin Richmond

4,120 Listeners

The Big Picture by The Ringer

The Big Picture

5,748 Listeners

The New Music Business with Ari Herstand by Ari's Take

The New Music Business with Ari Herstand

191 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

16,525 Listeners

Tetragrammaton with Rick Rubin by Rick Rubin

Tetragrammaton with Rick Rubin

1,091 Listeners

House of R by The Ringer

House of R

3,238 Listeners

Good Hang with Amy Poehler by The Ringer

Good Hang with Amy Poehler

12,559 Listeners

My  .4 Cents by My Point 4 Cents

My .4 Cents

6 Listeners