Sales Talk for CEOs

Ep173 No Trust, No Sales: Fix Your Message Fast with Brian Miller


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People don’t trust ads. Or brands. Or even experts.
Brian Miller joins Alice Heiman to explain how CEOs can cut through the noise and earn trust, fast.

In this episode:

  • Why the trust recession is killing your pipeline

  • The 3-part message that builds instant engagement

  • How to make your talk (or pitch) follow the hero’s journey

  • The #1 reason your message doesn’t spread and how to fix it

Key takeaway: If people can’t repeat what you do, they won’t talk about you.

Shownotes

Get his new book: https://keynotedesignbook.com  

The 10 Questions Every Speech Must Answer (and the order you must answer them in):

  1. Will this be worth my time?
  2. Is this urgent?
  3. So, what is this talk really about?
  4. Why should I listen to you?
  5. Do I already know how to solve this problem?
  6. So, what should I do instead?
  7. How do I start?
  8. Is this really worth it?
  9. Can I go now?
  10. Wait, what was this all about again?

🔗 Connect with Brian Miller:
LinkedIn: Brian Miller - Clarity Up

Instagram

YouTube Podcast

Company Website


🔗 Connect with Alice Heiman:
LinkedIn: Alice Heiman
Website: aliceheiman.com



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Sales Talk for CEOsBy Alice Heiman

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