Sales Talk for CEOs

Ep177 How CEOs Hire A‑Players: Mindset, Bench Strength & the End of Post-and-Pray Hiring


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If you’re still posting jobs and hoping A-players apply, you’re already behind.

In this high-impact episode, Alice Heiman sits down with Jamie Crosbie, founder of ProActivate and TEDx speaker with over 1 million views on The Power of Your Mindset, to reveal what every CEO needs to know to hire top revenue-generating talent.

Most hiring processes are built for convenience, not performance. That’s why companies end up with B-players or worse, just to fill a seat. Jamie shares exactly how CEOs can stop mis-hires before they happen and build bench strength that supports real growth.

If you’re a CEO of a B2B company under $100M, this episode is your blueprint for hiring right, every time.


📚 Rapid Fire Favorites

  • Book: The Pivot Year by Brianna Wiest 
  • Podcast: Sales Talk for CEOs
  • Advice to CEOs: “Proactively protect and grow your #1 asset, your people.”

🔗 Connect With

Jamie Crosbie: LinkedIn | Website

Jamie’s TEDx Talk: Liar, liar, life on fire: Breaking through your lies to your truth

Alice Heiman: LinkedIn | Website



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Sales Talk for CEOsBy Alice Heiman

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