Sales Talk for CEOs

Ep178 How Brittany Trafis Rode the AI Wave to Reinvent the Agency Model (and Grow Sales Fast)


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What happens when a seasoned marketer reimagines everything she knows about agencies, on a beach, notebook in hand, while her kids play nearby? Brittany Trafis, CEO and co-founder of Soarion Digital, shares how she built an AI-powered agency that challenges everything about traditional marketing models.

In this episode, Brittany walks Alice Heiman through the rapid sales growth of Soarion: from early experiments to real client results, through founder-led sales and how boldly saying “the agency model is broken” helped them break into a noisy market as they prepare to scale.

Rapid-Fire Picks:

  • Book: Multipliers by Liz Wiseman
  • Podcast: Business Wars
  • Advice to CEOs: Don’t get lost chasing what’s next, focus on timeless principles. Technology evolves, but people still crave connection and community. Stay grounded in what doesn’t change.


🔗 Connect with Brittany & Alice

  • Brittany Trafis: LinkedIn | Website
  • Alice Heiman: LinkedIn | Website



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Sales Talk for CEOsBy Alice Heiman

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