Sales Talk for CEOs

Ep183 When Complex Deals Stall, It’s not What You Think with Brent Adamson & Karl Schmidt

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What if your sales team is focused on the wrong thing?

Brent Adamson and Karl Schmidt, co-founders of A to B Insight and co-authors of The FrameMaking Sale, reveal why traditional B2B tactics like BANT are outdated and how to win by building buyer confidence in their own decisions.

Connect with:

  • Brent Adamson: LinkedIn | A to B Insight
  • Karl Schmidt: LinkedIn | A to B Insight
  • Alice Heiman: LinkedIn | Website
  • Link to The FrameMaking Sale 
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Sales Talk for CEOsBy Alice Heiman
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