On this episode Shawn Busse (CEO) of Kinesis out of Portland, OR get the opportunity to talk about the valuation from the perspective of ways to improve.  We tap into Kinesis’ visionary and unique approach to “branding” that incorporates the proper alignment of customers and employees.  It is a powerful concept that takes guts for a company to embrace that kind of change but in the end - a business will improve in ways that ultimately provide a stronger valuation for the ESOP!