Creative Juice

EP206: Beating Imposter Syndrome in Your Music Marketing


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Imposter syndrome is a problem that many artists, musicians, and creatives of all kinds face! Releasing music? Too paralyzed to do it. Offering merch to your fans? Nope. Starting a membership site? No way!

 

In this episode of Creative Juice, Jack and Ed unpack how imposter syndrome manifests in your music marketing and the steps to take to beat it! You'll learn how to break the fears around making offers to your audience, how to make irresistible on-brand offers, and why unchecked imposter syndrome keeps you from adding real value to your supporters' lives!

 

If you've ever dealt with self-doubt in your music career and want to break out and connect with your fans, this is your sign to start. This episode will help you get off the creative hamster wheel one step at a time!

 

DISCOVER:

  • Where Reluctance and Imposter Syndrome Usually Begins in Music Marketing
  • Why Not Making Irresistible Offers Is A Disservice To Your Fans
  • How To Add Value With Bonuses (And Save Money In The Process)
  • How The 502s Ran An On-Brand Birthday Sale
  • Why You Can Charge More For Your CDs, Vinyl, and Merch (Ethically!)

 

RESOURCES:

Learn the top music marketing strategies Inside INDIEPRO

EP92: Is Selling Music EVIL?! w/ Jack McCarthy, IndieX Agency Lead

EP191: How To Be A Musician and a Human on Social Media

Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX! 

...more
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