What does it take to build a brand that’s more than just a label  one that becomes a lifestyle, a culture, and a community?In this episode, we sit down with Padraig Whelehan, founder of Brotherwolf, an iconic Australian brand known for its bold identity, raw authenticity, and unfiltered approach to craftsmanship and culture. From the spark of an idea to the creation of a brand that now resonates deeply with people across the country, Padraig shares his journey the challenges, the evolution, and the moments that defined Brotherwolf. We dive into the early days, the inspiration behind the name, what it means to lead with purpose, and how staying grounded in values helped Brotherwolf carve out its own lane in a crowded market.Whether you're a creative entrepreneur, a fan of hard working brands, or just love hearing the real stories behind real people doing big things  this one’s for you.