In this episode, I sit down with Matthew Drinkwater, a leading expert at the intersection of fashion and technology, to explore how artificial intelligence and digital innovation are reshaping the fashion world- menswear. From virtual design studios to predictive trend forecasting, the digital world is becoming more intelligent and more influentialthan ever before. But how does this revolution play out in a specific sector like menswear? Matthew breaks down the unique ways AI is being integrated into the menswear industry, from personalization and fit technology to digital tailoring and consumer engagement. Whether you're a designer, a tech enthusiast, or just curious about where fashion is headed, this conversation offers insight into how technology is not just supporting but transforming creative expression in menswear and beyond. This Episode is not to be missed!