In this final segment with Brian Perks, Corey Frank, and Chris Beall, the conversation takes a fascinating turn into the human side of data-driven sales. They explore the delicate balance between leveraging advanced AI and maintaining genuine human connections. Brian shares insights on the power of sincerity in sales, while Chris delves into the psychology of risk in business relationships. The trio discusses the evolution of sales from mere territory management to building trust in a world where vendors can make or break careers. They touch on the importance of emotional intelligence in data interpretation and the art of restraint in using information. This episode is a must-listen for sales leaders looking to navigate the complex interplay of technology, data, and human psychology in modern sales. Join them for "The Human Element in Data-Driven Sales: Sincerity, Risk, and Trust."

Listen to the full series with Brian Perks here.

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Corey Frank on LinkedIn