In this episode of "All Things/MSP," hosts Justin Esgar and Eric Anthony dive deep into the world of protection for modern communication with their guest, Gene Reich from Traceless. They discuss the recent high-profile MGM breach and the evolving landscape of cybersecurity threats that MSPs and businesses face today.The episode highlights how Traceless addresses the challenges of securing sensitive information, such as passwords and confidential data, in an increasingly vulnerable digital environment. Gene explains the importance of not storing sensitive data at rest and outlines the evolution of identity verification in the digital world.The conversation also touches on the rise of Smishing (SMS phishing) and the need for more robust authentication methods to protect against such attacks. Gene shares insights into Traceless's plans for improving identity verification and discusses the company's integration with various PSA systems like ConnectWise Manage and Autotask.Listeners gain valuable insights into the significance of prioritizing security in MSP operations, the importance of identity protection, and how Traceless is helping MSPs enhance their cybersecurity posture. The hosts emphasize the importance of taking proactive steps to safeguard sensitive information, even if it means adopting slightly more inconvenient security measures.This episode is a must-listen for MSPs and IT professionals looking to stay ahead of evolving cybersecurity threats and exploring advanced threat protection solutions.