This episode connects with my very first episode called “enough information to be dangerous” - the premise being that when you go to an ESOP conference there is so much information it can sometimes feel where should I start?  I took some very specific questions and discussed them in detail so that you have some ideas of what to focus on depending on whether you are going to the conference on your journey to an ESOP or if you have already arrived and have an existing ESOP company.