In this episode of "All Things MSP," host Justin Esgar and co-host Eric Anthony are joined by Ali Mahmoud, the VP of Product at Augmentt, to explore how MSPs can enhance their services and offerings in the world of cloud management, particularly focusing on Microsoft 365. They dive into the significance of security, risk assessment, and how to streamline MSP operations. Ali explains how Augmentt simplifies Microsoft 365 management and allows MSPs to monitor and secure multiple customers from a single platform. The conversation also delves into pricing strategies and productizing these services to create a profitable bundle for MSPs. Ali emphasizes the importance of security and discusses the challenges many MSPs face when convincing clients to adopt security measures like multi-factor authentication.