What's up Indies welcome back to Creative Juice, this is the podcast where we cover growing and monetizing your fan base and building your music career with marketing strategies that are working RIGHT NOW based on what we see every day at our music marketing agency and across our community of thousands of artists and bands, I hope you enjoy and subscribe. I'm your host Jack McCarthy and with me as always is my co-captain Circa, what's up dude?

Figuring out how to grow in your music career probably feels somedays like you're trying to hit a moving target. It can be, and here's why.

Theory of constraints - it's a management concept that can be applied to business. It says that a business, whether it's your music career or the restaurant down the street, is limited in achieving its goals by a small number of constraints or bottlenecks. Basically that a business only grows up to its constraint.

And when you apply the Theory of Constraints to a business, you look for the largest constraint or bottleneck to hitting your goals and remove that constraint first.

Business examples - supply constrained (i don't have enough staff) vs demand constrained (i don't have enough customers)

How to apply this

candid conversation

We do this all the time, literally OFTEN because it's so easy to get distracted

different way of fighting shiny object syndrome

Will doing X distract us/get us closer from/to our bigger goal of Y

Ask circ of times he's helped an artist identify their constraints

not new ways to do x, why currently why y isn't working

when you live in your problems, you get blindness

how to look for the one big thing

sidequests and skills - the dirty secret of the fitness industry

attacking your goals head on