This week we're turning our attention to your customers. The people who actually buy your seeds. Whether you sell seed packs through your online store, seed racks in retail shops, or bulk seed on contract to other companies, this is the perfect time to connect, listen, and learn.

This minisode is part 4 of the 2025 Season Review Challenge, where I want to make sure you take the time to learn from this season so you can plan an even better next season.

In this episode, we'll get into …

• Why customer feedback is the heart of a thriving seed business

• How to survey or interview your customers effectively

• When to use personal calls instead of online forms

We also talk about Chufa nuts in the intro.

Enjoy the episode!

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Episode links

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The BC Seed Gathering is on Nov 28

Watch Last year's Season Review Challenge Videos

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❤️ Thanks for listening!