Forestry—what do you think when you hear the word?

Maybe it conjures up logging and clearcuts.

Maybe you think of economic drivers, wood products and heritage.

Maybe you're not 100 percent sure what it means!

We outdoor enthusiasts spend a lot of time in forests. Forests have deep social and cultural value to us. But they also supply the materials that build the houses in which we live—and even the paper on which Explore Magazine is printed.

Can we reconcile that? Or more specifically, how does Canada's forestry industry reconcile the needs of all Canada to ensure we have healthy forests and a strong economy, now and in the future?

Today, my guest is Jeff Mycock, Chief Forester Canada with West Fraser. Jeff has more than 30 years of forestry experience. Today, we're going to dig deep and ask the tough questions about how our forests are managed to the benefit of Canada—and the planet.

Ready? Stay tuned for Jeff Mycock!