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General practitioners tend to have a difficult time targeting their messaging. And what I mean by messaging is the way they tell the world how they can help someone, why they are the exact right doctor for that someone, and why the patient should choose YOU over someone else.

Just about every one of us is conditioned to think that what we provide to a patient is Acupuncture or Herbal Medicine. If every Chinese medicine doctor is out there providing the same things how can you possibly stand out in the eyes of the potential patient? 

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