From the pandemic to Brexit, the cost of living crisis has impacted everyone’s pockets. For brewers, the price of beer production is through the roof, with rising ingredient costs and soaring energy bills, everything has become significantly more expensive. Perhaps the greatest challenge, however, is passing this cost onto the consumer. Beer is an egalitarian product, and drinkers have always had an expectation that it remains affordable, accessible, and live in hope that it doesn’t become a very occasional luxury.

In this debate, featuring members of the brewing industry and hosted by Pellicle co-founder Matthew Curtis, we’ll discuss the difficult subject that is the price of a pint. From the cost at the bar, to concepts like premiumisation, and whether there’s actually a benefit (or not) to the price of beer going up, no stone will be left unturned. Audience participation will be encouraged—think of this as like Question Time but with much more beer.

Featuring Andy Parker (Elusive Brewing), Charlie Harding (Bonne Vivante Marketing) and Alice Hayward (Cloudwater). 

We’re able to produce The Pellicle Podcast directly thanks to our Patreon subscribers, and our sponsors Loughran Brewers Select. If you’re enjoying this podcast, or the weekly articles we publish, please consider taking out a monthly subscription for less than the price of a pint a month. Get  your tickets to FyneFest 2024 here.