If Paul were here talking with you right now, he would surely point out that the agency’s big, sweeping, trademark-able philosophy has nothing to do with buzz generation, media agnosticism or content creation, but is simply “our intentions are good.” Those good intentions – doing right by its clients and people – have helped Paul and his partners attract about 180 of the nicest, most talented people you will find in advertising as well as blue chip brands including Audi, Reebok, REI, Celebrity Cruises, Starwood Hotels and MillerCoors.