Antonio Zappulla, CEO of the Thomson Reuters Foundation, joins Edelman’s Justin Blake to explore the urgent challenges facing independent journalism in today’s volatile information landscape. From the rise of autocracies to the flood of online misinformation and the rapid evolution of AI, Antonio discusses how media organizations can uphold integrity, adapt to disruption, and cut through the noise. “We’re living in a post-truth society,” he says, emphasizing the need for credibility in modern journalism. 

Karthik Ramanna, Professor of Business & Public Policy at University of Oxford Blavatnik School of Government, sits down with Edelman’s Satyen Dayal to talk about his latest book, ‘The Age of Outrage’, and how business leaders can build trust amid an era of global societal grievance.  “You build trust by actually being able to do what you say you’ll do,” Karthik says. 

Angela Williams, President and CEO of United Way Worldwide, joins Edelman’s Alex Heath for a conversation on how nonprofits can be successful in today’s environment and the power of partnerships. “Trust is key, partnership is currency,” says Angela.

Amy Webb, CEO of Future Today Strategy Group, sits down with Edelman’s Brooks Miller to talk about her work as a quantitative futurist, the biggest threats facing institutions today, and how businesses and brands can improve their strategic foresight. “We all have agency…The future is not pre-determined and that is a good thing because it means we have the ability to shape it,” Amy says. 

Live from SXSW, this special episode of The TrustMakers features Mindy Barry, Global Vice President, Marketing – Mars Pet Nutrition, SHEBA® Brand, on how the popular cat food brand is turning purpose into action. Just announced, the “Reef Builders” documentary, presented by SHEBA, spotlights the inspiring stories of the people behind the Sheba Hope Grows program – part of one of the world’s largest coral reef restoration programs. Mindy shares her playbook for building authentic brand purpose—rooted in accountability, partnerships, and long-term impact. She explains why brands that embrace progress over perfection, and act with humility, will be the ones to earn consumer trust in the future.

Edelman’s Smita Reddy is joined by Roxy Young, Chief Marketing and Experience Officer at Reddit for a conversation about what makes Reddit a trusted source of information for so many and how brands can effectively leverage the platform to reach their consumers. “Reddit is the most human place on the internet,” Roxy says. 

Richard Edelman, CEO of Edelman, hosts Jim VandeHei, CEO and C-Founder of Axios, and interviews him about his book, ‘Just the Good Stuff’ and how the media and business leaders can build trust. 

First aired in May 2024.

By 2027, most Americans will have a younger boss, yet businesses remain fixated on youth. In this episode, Chip Conley—hospitality entrepreneur, bestselling author, and founder of the Modern Elder Academy—joins Jackie Cooper, Global Chief Brand Officer at Edelman, to challenge outdated perceptions of aging. They discuss the power of experience in leadership, why brands must recognize older consumers’ economic influence, and how shifting one’s mindset on aging can add seven years to life. From ‘age fluidity’ to becoming a midlife activist, Conley makes the case for valuing wisdom over youth—because it’s not about being youthful, it’s about being useful.

About Edelman’s Longevity Lab: 

https://www.edelman.com/expertise/longevity-lab

About Dove’s Beauty Never Gets Old campaign: 

https://adage.com/creativity/work/aging-has-never-looked-better-doves-ad-celebrating-67-years-its-beauty-bar/2573526

Kate Ryder, Founder and CEO of Maven, sits down with Justin Blake, Executive Director of the Edelman Trust Institute at the 2025 Annual Meeting of the World Economic Forum. Kate talks about her first experience at Davos this week, why she founded Maven Clinic, and how transparency and clarity in health care can build trust. “We have to work with the system, not against it, to create systemic change,” Kate says. 

Rt. Hon. Helen Clark, Former Prime Minister of New Zealand from 1999-2008, sits down with Kirsty Graham, Edelman’s U.S. CEO, at the 25th Annual Meeting of the World Economic Forum in Davos, Switzerland. They discuss the on-the-ground reactions to President Donald Trump’s inauguration, how the Covid pandemic impacted trust in institutions and information, and what government leaders need to do to allay grievance throughout society. “To build trust, you have to ensure policies are inclusive, that there’s a stake for everyone in society, and that you’re not going to leave people behind,” Rt. Hon. Clark says.