Edelman’s Smita Reddy is joined by Roxy Young, Chief Marketing and Experience Officer at Reddit for a conversation about what makes Reddit a trusted source of information for so many and how brands can effectively leverage the platform to reach their consumers. “Reddit is the most human place on the internet,” Roxy says. 

Richard Edelman, CEO of Edelman, hosts Jim VandeHei, CEO and C-Founder of Axios, and interviews him about his book, ‘Just the Good Stuff’ and how the media and business leaders can build trust. 

First aired in May 2024.

By 2027, most Americans will have a younger boss, yet businesses remain fixated on youth. In this episode, Chip Conley—hospitality entrepreneur, bestselling author, and founder of the Modern Elder Academy—joins Jackie Cooper, Global Chief Brand Officer at Edelman, to challenge outdated perceptions of aging. They discuss the power of experience in leadership, why brands must recognize older consumers’ economic influence, and how shifting one’s mindset on aging can add seven years to life. From ‘age fluidity’ to becoming a midlife activist, Conley makes the case for valuing wisdom over youth—because it’s not about being youthful, it’s about being useful.

About Edelman’s Longevity Lab: 

https://www.edelman.com/expertise/longevity-lab

About Dove’s Beauty Never Gets Old campaign: 

https://adage.com/creativity/work/aging-has-never-looked-better-doves-ad-celebrating-67-years-its-beauty-bar/2573526

Kate Ryder, Founder and CEO of Maven, sits down with Justin Blake, Executive Director of the Edelman Trust Institute at the 2025 Annual Meeting of the World Economic Forum. Kate talks about her first experience at Davos this week, why she founded Maven Clinic, and how transparency and clarity in health care can build trust. “We have to work with the system, not against it, to create systemic change,” Kate says. 

Rt. Hon. Helen Clark, Former Prime Minister of New Zealand from 1999-2008, sits down with Kirsty Graham, Edelman’s U.S. CEO, at the 25th Annual Meeting of the World Economic Forum in Davos, Switzerland. They discuss the on-the-ground reactions to President Donald Trump’s inauguration, how the Covid pandemic impacted trust in institutions and information, and what government leaders need to do to allay grievance throughout society. “To build trust, you have to ensure policies are inclusive, that there’s a stake for everyone in society, and that you’re not going to leave people behind,” Rt. Hon. Clark says.

Andrew Edgecliffe-Johnson, CEO Editor at Semafor, sits down with Justin Blake, Executive Director of the Edelman Trust Institute, at the 2025 Annual Meeting of the World Economic Forum in Davos. Andrew, who has attended meetings since 2007, gives tips for navigating Davos and shares what’s top of mind for business leaders at this year’s meeting. “Companies are starting to think, ‘Maybe we can’t tune out all of our critics […] Are there areas where we can diffuse some of this anger?'” he says.  

Nora Denzel and David Kenny, former executives and current leaders of the boards of AMD and Best Buy, respectively, join Sat Dayal, Managing Director of Technology at Edelman, for a conversation on how boards can establish and develop tech oversight. The pair co-chaired the NACD’s 2024 Blue Ribbon Commission on the topic. Nora and David discuss instituting self-governance principles, thinking ahead on how tech can change the way businesses operate, and keeping an open mind in order to stay on the cutting edge. “With technology, you need to move from being a know-it-all to a learn-it-all,” David says. 

Read the full NACD report on technology leadership in the boardroom: https://www.nacdonline.org/all-governance/governance-resources/governance-research/blue-ribbon-commission-reports/BRC/2024/tech-leadership-in-the-boardroom/

David Simas, the Managing Director of Research and Impact at Emerson Collective, joins Justin Blake, Executive Director of the Edelman Trust Institute, to discuss takeaways from the U.S. presidential elections and other elections around the world for all brand, business, and media leaders. They cover the forces at play in this year’s elections, determining the best messenger for the message you are communicating, and the increasing importance of deeply understanding your audience. “In a fragmenting media ecosystem where people can select and sort their consumption in any way they want, the nuance that you need to bring in terms of audience determination is much more refined,” David says.

Dr. Marcus Collins, a clinical assistant professor of marketing at the University of Michigan’s Ross School of Business and author of “For the Culture,” explains to Brooks Miller, Executive Vice President of Influencer Marketing at Edelman, why “vibes” helped former President Donald Trump win the 2024 U.S. presidential election. “We make decisions based off of what we feel, and we post-hoc rationalize them with the data available to us. Because we make most of our decisions in life as such, why would voting be any different?” Marcus says. 

Lynn Walsh, Assistant Director of Trusting News, talks with Justin Blake, Executive Director of the Edelman Trust Institute, about the state of trust in the media during the 2024 U.S. election cycle. She lays out how journalists can build trust through transparency, engagement, and humility and how national media organizations should focus on providing people with content to help them make informed voting decisions. “[Newsrooms should] get on the record about their goals and mission with election coverage… If people see our coverage and they only see one story, how can we make sure they understand what our goals and mission are?” Lynn says.