Uncommon Thinking

On this episode of Uncommon Thinking, recorded at Advertising Week New York 2023, panelists delve into the dynamic landscape of continuous AI innovation and share why our industry is on the precipice of unleashing its potential to do more creative, strategic work that drives businesses forward, and the importance of industry collaboration between brands and […]

Brand mascots — we know ‘em, we love ‘em and it’s no secret that brand mascots are taking social by storm. The way brands leverage mascots has evolved — they’ve been able to unlock new functions and “lives” online. With these personas entering the social media space now more than ever, marketers need to know […]

In this episode of Uncommon Thinking, recorded live at Advertising Week New York, panelists discuss the opportunity for brands to leverage AI in their growth marketing operations. They’ll also discuss how incorporating AI can optimize your creative processes, resulting in higher production output without a higher budget. This session is for anyone ready to take […]

Measuring TV audiences used to be really simple. Now it’s a hot mess. From linear TV, to catch-up, FAST channels and subscription streaming apps — it’s a TV nightmare for marketers. In this session, taken from Advertising Week APAC 2023, execs from three very different media agencies will unpack how they’re navigating the data maze […]

Industry changes are unfolding that impact advertisers’ ability to reach engaged, relevant audiences. Amidst these changes, some brands are turning to streaming media to help reach consumers discover products they might love by using retail media and insight-driven technology. In this panel, taken from Advertising Week APAC 2023, we’ll hear from leading brands and media […]

Real relationships are among the most significant connections we can have, especially with our closest friends and family. They provide a sense of belonging and joy. An environment built on real relationships holds the power to drive real influence for brands. In this session, taken from Advertising Week APAC 2023, our panelists discuss the power […]

Theoretically, creativity is an economic multiplier that can boost business and drive sales and make money. Easy, right? But then when it comes to paying for it, it all gets a bit more complicated. This session, from Advertising Week APAC 2023, opens up a dialogue about the value of creativity, and how it’s perceived in […]

With the Women’s World Cup creating further excitement around Women’s Sports, the Rugby World Cup later in the year and Football continuing to grow in popularity, many advertisers are looking to capitalise on Sport’s major tentpole moments. In this session from Advertising Week Europe 2023, our panel shares their own experiences and recommendations around how […]

Looking for the secrets to success? Well, these Future Is Female nominees are ready to share theirs. In this session, recorded at Advertising Week Europe 2023, leaders from across the industry share details on their personal journeys, challenges they’ve overcome, and how they continue to innovate and evolve and more. This thought-provoking discussion is sure […]

In the grand theatre of branding and marketing, artists play an essential role as narrators, breathing life into brands through their palette of creativity and transforming ordinary campaigns into compelling visual symphonies that sing directly to the hearts of consumers. David Stanley Hewett is one of the most well-known foreign artists in Japan. This exciting […]