Uncommon Thinking

Growing your brand requires adapting to the changing media landscape, but as the nascent CTV marketplace and audiences evolve, it’s not obvious how one finds success or even what success looks like. In this session from Advertising Week Europe 2023, you’ll hear from pioneers in the CTV space as they share strategies to make this complex and fragmented streaming and digital space easy for you and your brands to navigate.

Descriptions of leadership have become gendered and in many cases, reflect an outdated characterisation of what makes good leadership. In this talk from Advertising Week Europe 2023, WACL leads a panel discussion on what ‘steps forward’ need to happen in order to accelerate this much-needed change.

With demand for video at an all time high, how can advertisers strike the right balance between hitting their goals without overwhelming their bandwidth-strapped marketing teams? By getting efficient with video production. Learn all of this and more in this episode, recorded late last year with our partners at QuickFrame as part of our AWAdvance webinar series.

Today’s modern TV ecosystem has largely been built in silos as legacy media companies and newer streaming platforms have amassed content, technology and audiences independent of one another. This has worked in favor of a few platforms.

Nielsen’s State of Play report found that 64% of streaming viewers expressed a desire for an aggregated bundle to make selecting content easier. This panel from Advertising Week New York 2022 explores how standardization around measurement, ad quality and other rules of engagement will help create a streamlined path forward.

From evolving the way we work, to bringing entertainment IP to VR, to creating new ways for people to experience a brand, hear why the metaverse opportunity starts now in this popular session from Advertising Week New York 2022.

It is vital that brands have a deep understanding of real people, their behaviour, beliefs and ultimately, their culture. In this panel, from Advertising Week Africa earlier this year, Join dentsu as they chat about how they Design for People using bespoke tools that enable them to unpack South African people and their culture — quantitatively, qualitatively and in real-time.

In a year where 71% of marketers say demonstrating the value of marketing to the CEO and CFO will be extremely challenging in the coming 12 months, we took the opportunity ask the industry’s best and brightest marketers at Advertising Week Europe 2022 how to create a culture of marketing effectiveness.