Uncommon Thinking

Authenticity is the key to great content — and you can’t get more authentic than Tinx. What started with a TikTok account that kicked off mid-pandemic is now It’s Me, Tinx, an SXM Media podcast and weekly SiriusXM radio show. In between, Tinx racked up a massive social following with 1.5M million TikTok followers and … Continue reading "SXM Media & Tinx: The Power of Authentic Connections"

This week on Uncommon Thinking, we feature an amazing conversation, recorded last week at Advertising Week New York 2022. Join SNL veteran Kenan Thompson as he discusses the key to the longevity of his three decades plus career and how it has shaped his experience as a brand partner within the everchanging world of celebrity … Continue reading "The Iconic Everyman: A Conversation with Kenan Thompson"

In part two of this two-part series, Meta’s Head of Youth Wellbeing Vaishnavi J is joined by Dr. Alfiee Breland-Noble of the AAKOMA Project for an important discussion around how brands can utilize strong partnerships to create a positive experience for youth online. The episode dives into the unique opportunities for young people growing up … Continue reading "Youth Wellbeing: Prioritizing the Teen Experience in Today’s Products and Technologies – Part 2"

In part one of this two-part series, we dive into an important discussion around how Meta has designed policies and built products to ensure young people have positive, age-appropriate experiences while using Meta’s technologies.

This concludes season 3 of Uncommon Thinking, recorded live from the stages of Advertising Week’s global events. Thank you for listening and subscribing. Uncommon Thinking will return with all new content for season 4, with our first episode dropping on Friday, October 28th, 2022. Stay subscribed and you’ll be among the first to receive new … Continue reading "End of Season 3"

The UK is known for its creative industries and cultural influence around the world in areas such as music, comedy, television and news. Is the UK really still a cultural powerhouse? The country has long used its soft power to gain influence for Brand UK abroad, but does this still stand? Advertising Week Europe 2022 … Continue reading "Debate – This House Believes the UK Is Losing Its Cultural Influence"

Do you dread the thought of self-promotion? Worry about what people say or how to celebrate yourself publicly without cringing? Join founder, public speaker, and author Stef Sword-Williams, as she guides you through actionable ways to start self-promoting in a way that feels authentic to you, in this presentation from Advertising Week Europe 2022. Self-promotion … Continue reading "Why Self-Promotion Isn’t a Dirty Word"

In this episode of Uncommon Thinking from AWAPAC 2022, join us as we speak to Adelaide United midfielder Josh Cavallo about his decision to live openly and authentically as a gay man in a sport that traditionally left LGBTQIA+ players not feeling very welcome. During the session, Josh will candidly share his story of self-discovery … Continue reading "Changing the Game – Why Authenticity is Key to Being the Best Athlete and Brand"

In this session from Advertising Week New York, marketer, storyteller, and Laugh Out Loud President + COO Thai Randolph is joined by Uniworld Group Chair + COO Monique Nelson for a conversation about the growing economic evolution that is young, bright and…in Color. Thai and Monique dive into the changing face of “multicultural marketing, and … Continue reading "The Inclusion Revolution: Business at the Intersection of Culture + Commerce"

Ad-wary consumers and cash-strapped media companies have driven the advertising industry in a new direction. From Red Bull’s famous Stratos event to Michael Bloomberg’s failed Presidential bid, Friction Fatigue weaves a story about consumers demanding a new relationship with advertisers, and how marketers can meet their expectations of an Earned-led approach to drive brand growth. … Continue reading "Friction Fatigue – How Earned Marketing Beats Consumer Ad Exhaustion"