Ad-wary consumers and cash-strapped media companies have driven the advertising industry in a new direction. From Red Bull’s famous Stratos event to Michael Bloomberg’s failed Presidential bid, Friction Fatigue weaves a story about consumers demanding a new relationship with advertisers, and how marketers can meet their expectations of an Earned-led approach to drive brand growth. … Continue reading "Friction Fatigue – How Earned Marketing Beats Consumer Ad Exhaustion"