Uncommon Thinking

The world of digital advertising has been predominantly controlled by a few large tech companies, limiting transparency and competition. However, the internet is a lot bigger than these few destinations. As the shifting identity landscape moves the advertising industry toward a consent-based, opt-in environment, there is a growing demand for independent, transparent and privacy-centric solutions … Continue reading "What Got Us Here Won’t Get Us to the Future: Moving Towards an Opt-In Internet"

American Express have had a long legacy in music culture. With their multi-year Music Backers program, they expressed the Powerful Backing of their brand ethos to support the music industry at a time they needed it most. Now in a post-COVID world, they have re-imagined their voice for a changing cultural landscape. In this episode, … Continue reading "Evolving Your Voice in Music"

There’s been a seismic shift in how consumers engage with entertainment and expectations of creativity in the media, and creativity remains the key competitive advantage for advertising effectiveness. As the world’s fastest-growing creative playground, TikTok is empowering everyone to find creativity in the smallest of moments. In this session, from Advertising Week APAC 2022, we … Continue reading "Finding Your Place in the World’s Biggest Creative Playground"

New technologies are changing the experiential landscape at a lightning pace and the pandemic has accelerated the adoption of virtual events, augmented reality, and immersive digital experiences. In this panel from Advertising Week Europe 2022, join executives from Hearst and Epic Games for a conversation about the next steps in experiential storytelling. Chapters: 00:30 – … Continue reading "The New Age of Experience: New Technologies, The Metaverse and Shaping Virtual Worlds"

How will the advertising business of the future create innovation and new solutions? Among the various driving forces, we focus on diversity. As seen in the surveys, there is a correlation between diversity and productivity in an organization, it is believed that having a variety of perspectives can increase the possibilities of new ideas and … Continue reading "Diversity for New Possibilities – How Diversity Changes the Advertising Business in the Future"

Visuals impact the way we see ourselves—and the world around us. When inclusiveness and diversity are considered in imagery, authentic representation is created that can change perceptions, shift mindsets, and help create lasting connections between brands and consumers. This interactive workshop, presented by Getty Images at Advertising Week Europe 2022, will give you the tools … Continue reading "Seen, Skipped or Stereotyped: Defining the Details That Talk To DE&I In Imagery"

No two communities are the same on Twitch. However, what unifies them is a love of live, interactive, shared entertainment. Hear from those who bring these communities together and create these never-to-be-repeated experiences in conversation with Adam Harris, Global Head of the Twitch Brand Partnership Studio, as they provide tips for brands on how to … Continue reading "Creators In Conversation – How Can Brands Create an Inclusive Experience?"

What happens when M&M’s meet The Marvelous Mrs. Maisel? Mars Wrigley teamed up with Amazon Ads and Prime Video to bring the joy of streaming their latest hit with M&M’s in-hand to shelves and screens across the UK. In this session, from Advertising Week Europe 2022, we unpack this first-of-its-kind collaboration. Chapters: 00:30 – 00:48 … Continue reading "Mars Wrigley & Amazon Teamed Up To Make M&M’s the Snack You Can’t Stream Without"

What does the future of AI look like? While we all know that artificial intelligence will change business forever, how will this happen? Those leading and involved in businesses pushing the boundaries of AI discuss in this session from Advertising Week Europe 2022. Chapters: 04:09 – 11:54 – How to measure the success of AI and algorithms … Continue reading "The Future of AI"

These leading women, all of them Advertising Week Future is Female winners and nominees, will give it to you straight. In this session, from Advertising Week Europe 2022 you’ll Hear their hard-hitting advice, the things they learned along the way, and what they wish they had known all along. Chapters 00:58 – 04:51 – Introduction … Continue reading "Things I Wish I Knew"