Uncommon Thinking

In this episode from Advertising Week New York, Digital Prophet David Shing talks about how the fragility of connection was proven over the course of the last two years. People have an opportunity to live differently, work differently, love differently and many are taking it. However, brands are confused. It feels like a lot has … Continue reading "Direct to Consumer Reframed as Designed to Connect"

People have moved from going shopping to always shopping. Businesses can exceed the expectations of today’s shoppers by leveraging new technologies. In this session, from Advertising Week New York 2021, our panelists discuss how they’ve navigated this new frontier. From Live Shopping to product drops, companies like Estee Lauder are rewriting the scripts for shopping. … Continue reading "The Future of Shopping"

Creators are an essential component of the way our internet works now. The growing democratization of creativity and attention is redefining how tastemakers are made, and how influence is earned. Recorded at AWNewYork 2021; featuring Alvin Bowles, VP, Business Ecosystem Partnerships at Facebook, and Dara Treseder, SVP, Head of Global Marketing & Communications at Peloton

In this episode, from Advertising Week Europe 2015, former Microsoft Technical Evangelist James Whittaker discusses how to get serious about telling your brand story succinctly and in a way that makes a lasting impact. This timeless talk is both an entertaining and educational jaunt through the wonderful world of storytelling.

Stephanie McMahon, WWE’s Chief Brand Officer, discusses how WWE has innovated across platforms over the years and share why brands must constantly take risks in order to thrive.

Academy award winning actor, New York Times bestselling author and Creative Director for Wild Turkey, Matthew McConaughey sits down with Zane Lowe to discuss the importance of forging your own path, listening to your instincts and trusting your spirit to drive creativity and connections. Having always moved to the beat of his own drum in … Continue reading "Matthew McConaughey On the Power of Persistence and Trusting Your Spirit"

Andrew Baron, Pubmatic’s VP of Marketplace, leads this discussion with Alison Gensheimer, VP of Digital Marketing at Wells Fargo, and Luke Lambert, Head of Programmatic at OMD, around the state of identity today, and where we’re headed tomorrow.

In this episode of Uncommon Thinking, Chad Hickey, CEO at Givsly, and Joshua Lowcock, Chief Digital Officer at Universal Mccann discuss alternate ways to spend unused corporate swag budgets during the pandemic through Givsly’s Season Without Swag program.

With the world still battling the pandemic and whole populations reacting in new and unexpected ways, Twitter’s VP, Global Client Solutions Sarah Personette speaks about Twitter’s response to COVID-19 as a company and how users are behaving and adopting new behaviours.

Lubomira Rochet, chief digital officer of L’Oreal talks with Stephan Loerke, chief executive of the World Federation of Advertisers about the impact the pandemic has had on L’Oreal, and at a higher level, for brands around the world.