Uncommon Thinking

Thanks for listening to Uncommon Thinking, a podcast from Advertising Week. We’re taking a short break this week and next for Advertising Week Europe, returning to Picturehouse Central in London, May 16th through the 19th. For more information on this and other Advertising Week global events for the advertising, marketing, and technology industries, visit www.advertisingweek.com … Continue reading "We’ll Be Back Right After AWEurope"

In August 2021, Macy’s, Inc. announced a partnership to bring together two of America’s most iconic brands, Macy’s and Toys “R” Us. In this episode of Uncommon Thinking, originally recorded at Advertising Week New York, Executives from both legendary retailers discuss the strategic vision of omnichannel retail brand building, and its elevation of the customer … Continue reading "The Retail Evolution"

In this special extended episode, from Advertising Week’s Great Minds at Work series, we examine this ever-expanding category – from original content, podcasts, and storytelling; to the platforms and technology supporting them; to the ways in which audio is being monetized, and the brands who are leveraging these audiences. Chapters: 00:30 – 05:21 – Laugh … Continue reading "Great Minds at Work – Audio"

In this episode, originally recorded at Advertising Week New York 2021, we join CNN News Anchor Don Lemon and Kargo’s Founder & CEO Harry Kargman in an inspiring conversation — diving into Don’s personal journey and the broader responsibility we have as an industry in supporting free press, independent media and an enlightened America. Chapters: … Continue reading "Reporting While Black"

We explore how Instagram is a powerful vehicle for all creators to expand their reach – including creators of color, who often struggle to receive the recognition they deserve. Chapters: 00:58 – 06:27 – What is the definition of a creator? 06:27 – 12:14 – The creator economy and the evolving business model 12:15 – 16:45 – What is the biggest … Continue reading "Allyship in Advertising"

eSports have revolutionized the gaming industry and redefined the role of gaming in mainstream culture. In this episode of Uncommon Thinking, we join the world’s most influential esports organization, FaZe Clan, in a discussion around the intersectionality of gaming, media and entertainment, and how brands are forging best-in-class partnerships to integrate the space in a … Continue reading "eSports Titans FaZe Clan on the Intersectionality of Gaming, Content and Brand Partnerships"

In this special edition of Uncommon Thinking, recorded as part of our AWAdvance video series and presented by Quantcast, hear multiple perspectives on why this shift away from the cookie is an opportunity for innovation and growth and learn how you can embrace innovation and enter the next chapter of advertising on the open internet. … Continue reading "The Cookie is Crumbling. Are You Ready?"

In this session from Advertising Week New York 2021, hear how community-focused storytelling, coupled with Weber’s investment in data and analytics, is bringing this legacy brand into the future while maintaining its heritage. Chapters: 00:30 – 07:49 – Amy Pascal on how she is bringing Weber Grills into the future 07:50 – 11:40 – How … Continue reading "How Data & Community-Focused Storytelling are Modernizing Weber’s Marketing"

To deliver better customer experiences and business outcomes, a new data foundation is required to enable data sharing across organizations while taking a proactive stance on privacy and protecting consumer data. In this session, from our AWAdvance video series, hear from Snowflake about the Media Data Cloud, one of the first networks of its kind … Continue reading "How to Build Your Future-Proof, Privacy-First Advertising Data Strategy"

The global pandemic forced content marketers to pivot messaging as they sought to strike the right balance of being empathetic whilst also showing utility. At the same time, Brand studios looked to deliver additional value as budgets came under increased scrutiny. In this session from Advertising Week Europe 2021, we hear from a leading brand … Continue reading "The Future of Content Marketing"